Intelligent packaging

Packaging is a very important marketing strategy to glamorize a product in order to attract the consumer's attention. Often however, packaging can be neglected by business.

A selection of beautiful packaging designs, some conceptual and some that made it to the shelves but all great examples of the designer going the extra mile to ensure that all important first impression is a positive one.

Lending a helping hand to Aston Martin...

Aston Martin is having some problems. The popularity of this magnificent company is not what it used to be. Personally, I am not too happy with this. Aston Martin chopped the production for the Rapide from 2,000 units all the way down to 1,250 per year. Since they took care of cutting costs, which is step one, I’ll do my part in helping them out with step two: Marketing.

It looks like the V12 Zagato Racer won’t be the only Aston Martin model participating in the Nürburgring 24-hour race in Europe and the Spring Mountain 24 hours in Nevada. The Rapide will also be making its presence known at the race, first to demonstrate the durability of Aston Martin’s four door sports coupe, then to help raise money for charity. Surely this has something to do with the fact that the company has been experiencing slow demand for the luxury sports sedan.